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Set Editions was founded in 2005 by Alison Riley. After many years of client-based work, Set first served as a place to write, design, and produce work to suit her own sensibility. Ten years later, Set continues to strive to maintain a unique wit while shining a light on some of the darker, but no less universal, sentiments and occasions. Employing clean, clever design and spare typography, Set hopes to bring insight and humor to everything they make.
Set partners with small printers, mills, and manufacturers across the country to make almost all of their items in the USA (full disclosure: all but three). They use papers that are recycled and/or post-consumer.