Enkel, meaning 'simple' in German, may describe the products at Enkel Nontoxic Luxuries, but certainly not the journey that inspired it's conception.
After searching for relief from Hashimoto's disease (an autoimmune thyroid disorder affecting hormones), Mandee Gutierrez was shocked to learn how few restrictions beauty brands face in the United States. While there were healthy products available at local, organic health food stores, Mandee didn't believe that safe products should feel any less luxe (and we totally agree!).
Enkel Nontoxic Luxuries was born soon after. This gorgeous, sunny beauty shop in California's Orange County aims to help people in the area find safe products they love - encouraging them to touch, smell and test in store- to build a healthy, luxurious and effective routine. We are honored to have LURK on Enkel's shelves.
We got a chance to hear a little more about what Mandee loves about Enkel. And if you aren't already, you have to follow along on Instagram because their #thisnotthatthursday posts should not be missed.