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Our Story

Inspired by a long-time passion for sustainable living, eco beauty & the power of essential oils, LURK was created to develop luxury perfumes for the modern organic lifestyle.


LURK is the production platform for concepts, schemes, designs and ideas developed by its creator, Anne Nelson Sanford. For Sanford LURK is more than a vocation, definitely a declaration, sometimes a diversion and always an amusement.

Anne Nelson Sanford a perfumer, product development specialist, interior designer and creative director with a background in beauty marketing, branding and brand development. She lives and works in New York City and Sag Harbor NY.

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