Lurk for Anthropologie
LURK FOR ANTHROPOLOGIE
In the Spring of 2010 Anthropologie and LURK came together to create what would become Grown Under Glass. Chosen for their offbeat approach, Lurk brings a creative energy that is non-centric and unanchored allowing the ideation, development and design process to deviate from convention.
The result is a beauty brand that embodies LURK’s integrative approach combining artistic elements, nontraditional brand communication and design, with artisanal fragrance and efficacious botanical skincare.
Each element of Grown Under Glass is based on experiential layering and has been created to enhance not only the skin, but also the users personal space on a sensory and artistic level. This collaborative brainstorm leaves in its wake something pure, absolute and beautiful but with an uncommon edge.